Pricing consultancy · B2B
Pricing. Profit. Growth.
Value-based pricing, selling and negotiating for B2B companies.
Trusted by leaders in Private Equity, Tech/SaaS/AI, Industrials, Professional Services and Financial Services.
Featured cases
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Pricing Power puts the method in your hands.
The practical guide to profitable growth.
- 1% price beats 1% cost. A single point of price does more for profit than a point of cost.
- A step-by-step method. From value to price, in a sequence you can actually follow.
- Built for practice. Dozens of recognisable cases from freelancers to multinationals.
- Stop drifting with the market. Set your price instead of letting the market set it.
COMPLETED CASES
Pricing work that moved the commercial needle.
Track record
Numbers that speak for themselves.
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Projects
Pricing engagements completed globally
0%
Typical Revenue Uplift
Average improvement in client revenue
0M+
Prices Optimised
Individual prices optimised across client portfolios
Clients
Trusted across private equity, tech and industry.
Testimonials
What clients have to say.
Our collaboration with Newalpha was highly successful and brought value across multiple areas.
Together with Newalpha, we overhauled our packaging and pricing strategy to support our next stage of growth.
Newalpha developed a packaging and pricing model for three MSP labels within Qmunity Holdings that seamlessly aligns with the needs of our customers.
Collaborating with Joris was a game-changer. His thought leadership in pricing enabled us to co-create a model.
Our collaboration with Newalpha was highly successful and brought value across multiple areas.
Together with Newalpha, we overhauled our packaging and pricing strategy to support our next stage of growth.
Newalpha developed a packaging and pricing model for three MSP labels within Qmunity Holdings that seamlessly aligns with the needs of our customers.
Collaborating with Joris was a game-changer. His thought leadership in pricing enabled us to co-create a model.
Our collaboration with Newalpha was highly successful and brought value across multiple areas.
Together with Newalpha, we overhauled our packaging and pricing strategy to support our next stage of growth.
Newalpha developed a packaging and pricing model for three MSP labels within Qmunity Holdings that seamlessly aligns with the needs of our customers.
Collaborating with Joris was a game-changer. His thought leadership in pricing enabled us to co-create a model.
Our collaboration with Newalpha was highly successful and brought value across multiple areas.
Together with Newalpha, we overhauled our packaging and pricing strategy to support our next stage of growth.
Newalpha developed a packaging and pricing model for three MSP labels within Qmunity Holdings that seamlessly aligns with the needs of our customers.
Collaborating with Joris was a game-changer. His thought leadership in pricing enabled us to co-create a model.
Founder & Advisor
Joris Smits, author of Pricing Power.
With over 15 years of experience in value-based pricing, commercial strategy and high-stakes sales negotiations, he has worked with numerous B2B companies, driving impactful commercial transformations.
Let's connectApproach
Start small, then scale the transformation.
01
Get started
Low commitment, high impact first steps.
02
Transform
Reviewed, designed or fully implemented.
03
Deploy
Standalone solutions and services.
04
Collaborate
Consulting project or fractional support.
Expertise
Newalpha works with you, not just for you.
With over 15 years of hands-on experience, pricing, selling and negotiating side by side with your team. Because real change happens when it is lived and done.
Commercial strategy
- Customer segmentation
- Positioning
- Value proposition
- Customer life time value
- Bundling and packaging
- Cross- and upsell strategies
- Distribution and channel strategy
Value-based pricing
- Pricing strategy
- Price positioning
- Recurring revenue models
- Dynamic pricing
- Price differentiation
- Psychological pricing
- Pricing operating model (organization and process)
Value-based selling & negotiating
- Sales effectiveness
- Key account contract negotiations
- Handling aggressive procurement tactics
- Value-based proposals
- Cross and upsell strategies
- Sales operating model (organization and process)
AI-powered pricing & selling
- AI-driven price optimization
- Price management
- Commercial analytics and reporting capabilities
- AI-supported configure, price, quote (CPQ)
- CRM and pipeline management
Insights
Thinking that clients act on.
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